For several years, the overall smartphone market has been falling. Companies are selling fewer models now that the economy has taken a knock. Everyone but Apple are discounting left, right, and center to keep the number up. Apple is the only major smartphone business whose market share is increasing, which makes no sense.
They’re always on the pricey end; they don’t offer discounts at all. So, why is everyone purchasing iPhones right now? There are nine important elements, nine things that Apple has either methodically planned or have just occurred to occur that have all coincided to put Apple in the strongest position.
It’s ever been so at the very surface level incomes are rising across the globe every year an average of 50 million more people are moving up into the category of high income and so naturally as you get more disposable money.
You start to be able to afford more expensive things and that’s naturally favors Apple who only makes expensive things there’s a second subtler effect that, I think amplifies this think of any big smartphone company. Apart from Apple whether it’s Samsung or Oppo or Xiaomi every single one of these companies has both expensive Flagship phone but also cheap phones you can get a Samsung for 80.
You can get an Oppo for about 60. you can get to Xiaomi for 50. But Apple doesn’t work like that Apple has basically decided that the minimum they’re going to charge you to be able to get the iPhone experience is around 400 with their iPhone.
SE series and this is intentional because what it translates to is that getting an phone. Now means something more than getting a Samsung even through both companies most expensive phones are the same price. This inaccessibility creates the feeling of Apple being an aspirational brand that as soon as people do get money for the first time they to spend on not as much other countries. That already have high income like the United States but every time.
I definitely get the feeling that the iPhone almost has a status associated with it and the data supports that in India Indonesia and Vietnam are free of Apple’s strongest growth areas and they’re all countries that are either developing or newly industrialized.
Okey so incomes are rising apple is well positioned to be able to take advantage of that. But this alone might cause a slight shift. There’s something else that’s accelerating this growth and it’s called the networks effect the network effect is an economics term used to describe a product that actually become better the more people use it. And apple is one of the very few tech companies who basically Engineers their products around this philosophy think iMessage completely unlimited completely free deeply interactive messaging it works really well.
But only from device to device or air pod how many times have you seen someone trying to airdrop someone else’s bottle only to see. Their expression sour the other person whips out to Samsung from their pocket or apple nodes. which allows any apple user to contribute to your shared document.
But if you’ve got a Google phone you’re not invited even Face Time video calls Apple’s basically engineered a really high quality really stable calling solution and then restricted it Only to apple users. But then with Face Time they’ve taken it further in a move that seemed very consumer friendly. Apple recently allowed Android users to Face Time for the first time ever.
This is not charity this is actually a very smart business move. Because if you’re on an Android phone during this Face Time process they make you feel like a right sucker. while you’re doing it if you want to Face Time on Android you have to wait for the apple user to initiate the Face Time and then send you a link that link opens up a page on your browser where you than empty your name and give it permissions to use mic and your camera and even then you experience the Face Time in this horrible windowed browser view.
let’s be very clear giving Android users this option is not Apple trying to make things Fair. It’s Apple same to iPhone users don’t worry about switching to WhatsApp video calls your Android buddies will join you on your platform of choice and then for the Android users it’s them saying look how good Face Time works on their iOS versus Android you know you want to buy an iPhone. These are all just one type of network effect that Apple uses but we really feel the full force of it is via the ecosystem.
It applies to air tags which update their location every time any Apple devices in the world. The more precise the location finding ability of everyone with an air attack it applies to the new home pad which says anyone .so long as they use an iPhone to hand over whatever’s playing from their phone to start coming straight out of the speaker and it even applies to their App store.
I find this really interesting. Because even though Android has by far more total users because the vast majority of Apple users are wealthy users. who are far more willing to spend they’ve actually made apple the most desirable platform to develop apps for and design accessories for which in turn means that Apple gets better app support and more accessory options. which then makes the apple even more desirable for consumers and so these incredibly powerful Network effects which have meant that even in a market where the interest and urgency to upgrade in smartphones is falling each one of their ecosystem products. In other categories their earphones their speakers their air tags even their financial services now via Apple pay are all seeds to bring more people into the world of Apple in which they’re shown very clearly that.
They won’t get the absolute best apple experience until they buy an iPhone. This has changed if you look back through the years you’ll see that the reason Android phones were always the first to get new features that the iPhone didn’t have is because Android companies have had to compete with each other they’ve had to race at every point to cram in as much of the latest as possible Android got dual cameras in 2014 Apple didn’t introduce them till 2016. Android got wireless charging as early as 2013.
Apple didn’t bring it in till 2017. Androids have always had millions of customization options. Whereas for the longest time with an iPhone you’d have one choice what wallpaper do you want the list goes on but the point is that Apple wasn’t caught up in this Rush Apple was very aware but they had such a loyal fan base that they didn’t need to compete with Android but more just with themselves .
They realized early on that there’s only so many things you can add to a bar smartphone like this before either the average user just can’t tell the difference or the extra cost from those additional features actually makes the phone less desirable like there’s only so good you can make the camera before the bigger bottleneck actually becomes the person taking the shots there’s only so fast you can make it such that everything you want to do is already battery smooth there’s only so much you can make the screen bigger before the phone. Those features over a longer period of time making each upgrade significant but never so significant that it robs.
The next phone of also being able to have one of these killer features. Which has meant that while Android companies have exhausted all of the most significant upgrades for the casual user very early on creating the first plus size phones the first multi-camera phones the first wireless charging phones they’ve struggled to keep that pace up in the last few years.
But Apple has always made sure that there’s enough things left in the tank to keep making the Phone better at an almost steady rate which did mean that there was a time . They fell noticeably behind but that now in 2023. There’s really not much missing that an average user would care about they have one by one bit by bit fixed all the major pain points of part Phones. To the point where now the battery is good the cameras are great the screen is great. And that if you now own any other Apple products or you even just like the idea of Apple.
There’s no real barrier that would stop you getting one but then also Apple’s insistence on releasing features slowly and steadily has helped them for another reason. It’s allowed them to take their time with features and only release them when they’re done in the Apple way in this very polished very well thought out controlled Manner and this is a big part of why the company has this almost cult-like following people who are fans of Apple’s philosophy are happy.
But when they try an apple feature. It’s going to work in exactly the way that they expect it to which gives them this mental peace of mind that drives loyalty you’ve probably heard a lot about the way that Apple controls things the way they want repairs to only be done the Apple Way by certified mechanics the way they wanted Phones to charge the Apple way with the lighting connector and then now that they’ve been forced to use USBC. So people don’t need to buy two separate cables.
They’re apparently going to employ a chip that can still differentiate real Apple USBC cables from other USBC cables from the outside this level of control can feel irritating and pretentious and anti-consumer but from the inside it drives loyalty because as a core Apple fan who’s willing to buy all of Apple’s official accessories and services. You are getting treated to an experience that does just tend to work more seamlessly together than any other ecosystem this is why there have been so many surveys over the years. which have basically shown that very few people migrate from iPhone to Android and so even though it’s slow and steady every time Apple does steal an Android user.
It tends to be the case that this user stays them oh and a sub to the channel would be yeah appreciate it not my best. So remember how I mentioned that Apple never discounts their phones right. They don’t throw in a free pair of air pods with your next iPhone purchase, like Samsung does surely that’s not a good thing in a market where people are trying to save as much as possible well again, this is Apple playing the long game.
So they don’t care about them being devalued but they will make damn sure that you will never get a free pair of air pods even a free Apple charger, because Apple has made it a priority to protect the value of what it means to own an Apple products and that is now starting to pay off. Because it means that while Apple products are notoriously expensive it’s pricing that you can trust. It’s pricing that you know isn’t about to dip in two weeks time and that once Apple has set this price there’s no way about it that is what you pay for it.
And this has contributed to Apple’s products retaining their value over time and therefore also feeling like a more secure investment to make in less certain times times. But there is one factor that stands above all others Huawei, Just a few years ago Huawei was the fastest growing smartphone company in the world, and they were cramming so much into every new release that they were accelerating that smartphone spec race we talked about to the point. Where they were obviously a major threat to Samsung but even started stealing some market share from the iPhone. So the US China ban which has basically caused the company’s implosion has released millions of new uses for Apple to suck into their web.
So, now apple is the best brand in the present time.
An iPhone is a smartphone developed and sold by Apple Inc. It runs on Apple’s iOS operating system and is known for its high-quality design, performance, and user experience.
To turn on your iPhone, press and hold the side button until the Apple logo appears on the screen.
To take a screenshot on your iPhone, press the side button and the volume up button at the same time. The screenshot will be saved to your Photos app.
To update your iPhone, go to Settings > General > Software Update. If an update is available, tap Download and Install.
To back up your iPhone, you can use iCloud or iTunes. To use iCloud, go to Settings > iCloud > Backup and turn on iCloud Backup. To use iTunes, connect your iPhone to your computer and select your device in iTunes. Then, click on “Back Up Now.”
To transfer data from your old iPhone to your new iPhone, you can use iCloud or iTunes. To use iCloud, go to Settings > iCloud > Backup and turn on iCloud Backup. Then, on your new iPhone, go through the setup process and choose “Restore from iCloud Backup.” To use iTunes, connect your old iPhone to your computer and select your device in iTunes. Then, click on “Back Up Now.” When you set up your new iPhone, choose “Restore from iTunes Backup.”
To find your lost iPhone, you can use the Find My app on another Apple device or through iCloud.com. If your iPhone is turned on and connected to Wi-Fi or cellular data, you can see its location on a map and play a sound to help you find it.